I graduated Master of Arts at Brunel University London,

studied Design and Branding Strategy. I have developed analytical and strategic management skills through my degree, as well as excellent teamwork and communication skills through my work experience.

​​

Since I have found myself drawn to the world of digital design and user experience,

I’ve expanded my career to an UX/UI design including branding strategy for IT services and Medical Tech companies in London.

​

In order to expand my skillset and transition into UI design, I have completed several online
courses and workshops focused on design principles, user interface design, and user experience. I have also collaborated with colleagues in the tech industry to gain hands-on experience with designing digital products and interfaces.

​

​

Work Experience-

 

Arum Europe GmbH / Design & Marketing Manager

Nov 2022 – Present

(Dental Implant & Milling Machine Provider)

• Lead marketing efforts for the medical technology sector, increasing lead generation by 50% through optimised paid ad campaigns.

• Redesigned the company's website UX/UI, focusing on improving user retention by 40%, catering to the needs of healthcare professionals.

• Directed a rebranding initiative that boosted web traffic by 45%, aligning the brand with the specific demands of the medical tech industry.

• Managed targeted social media campaigns, driving a 25% increase in engagement from medical tech-related audiences

​

PYON Ltd / UX UI Designer

Nov 2021 – Oct 2022

(IT Services and Consulting Company)

• Working with Agile methodologies in IT team

• Re-brand the corporate identity, logo and website

• UI design for competition draw, Heylux, re-design to B2C website

• Re-design B2B website using Magento platform (html/CSS)

• Project planning for Personal Shopper, UI/UX design with Figma

​

ArchINNO Ltd / Project Designer

Jan 2021 – Oct 2021
(Architecture, Interior Design & Construction Company)

• Support project manager for loft conversion, extension, new build projects​

• Drawing proposed plans, elevations, details and specifications

• Contribute to all project phases: site survey, project strategy, schematic plans and design development through communication with clients

• Support construction team by quantity survey and ordering building materials

​

YAAF Design Co., Ltd / Freelance Brand Strategist

Oct 2019 – Feb 2022
(International Architecture, Interior Design Company)

• Reveal, examine, diagnose the overall brand and propose the new strategy in the

     short-term and long-term strategy

• Understand the role and function of marketing and what influences customer behaviour

​

Misty Concrete Ltd / Founder & Creative Director

Feb 2019 – Dec 2021

(Win Graduate Entrepreneur Scheme / International Online Jewellery Retail)

• Set up business model, vision, and brand concept

• Product design and manufacturing

• Marketing and selling products at a pop-up store in Shoreditch

​

and more...in my CV

​

​

Education-

​

BRUNEL UNIVERSITY LONDON, UK

/ Mater of Art with Distinction in Design and Branding Strategy

Sep 2017 – Dec 2018

• Dissertation - A Service Design Strategy for Global Lifestyle Hotels in the UK

• Strategic Design Management - Brand assessment; Innocent Drinks

• Branding Strategy - Critical comparative evaluation of branding case studies; Waitrose

• Innovation Strategy and Management - Innovation development process; Brewdog Beer

• Design Research - design and innovation audit; Boots

 

SEOUL WOMEN’S UNIVERSITY, SEOUL, KOREA

/ Bachelor of Industrial Design

Mar 2003 – Feb 2008 Overall GPA 3.83 / 4.5

• Space Design Research

• Product Design Research

• UX Design Project